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WELCOME!

I'm Allison, a content creator and social worker.

Professional profile

I'm an award-winning senior writer with 8+ years of experience in marketing and data-driven content strategy. I've got a passion for implementing holistic communication plans that elevate social impact and drive brand awareness and engagement. I've also got an LMSW, an extensive creative portfolio and a Google Analytics certification.

As a social worker, I care deeply about serving others. After years working in mental health, I found I had a knack for storytelling too. With experience creating content on a wide range of topics, from family homelessness to higher education, I can help you or your organization tell your authentic story and get the results you want.

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Home: Welcome

EXPLORE MY WORK

Click through the images to explore each piece, its accolades and my role as a creator.

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Home: My Work

RESUME

Education, licensure and experience

University of Texas at Arlington

MASTER OF SOCIAL WORK (M.S.W.)

2015

Licensed Master of Social Work 

LMSW

2015 - Present

University of North Texas

PSYCHOLOGY (B.A.)

2011

EAB

June 2022 - present

SENIOR MARKETING ANALYST

  • Manage community college ed tech marketing content strategy and execution ($2M+ business line).

  • Create holistic, market-responsive plans including webinars, in-person events, blogs, infographics, case studies, insight papers and more.

  • Responsible for generating 25 marketing-qualified leads/ month. Finished last quarter at 128% of goal.

  • Manage editorial calendar and create content for EAB's community college blog.

  • Led an employee resource group subcommittee to support breastfeeding moms in the workplace--we were successful in our efforts to have EAB add a new express breastmilk delivery benefit for staff, aiding both working parents and the company. 

University of North Texas

Feb. 2016 - June 2022

SENIOR COMMUNICATIONS SPECIALIST

  • Led and executed student recruitment marketing campaigns in partnership with senior leadership; efforts yielded measurable growth (23% increase in graduate student enrollments in one academic year).

  • Served as cross-functional team lead on production of hundreds of digital and print recruitment marketing deliverables, including award-winning viewbooks, email campaigns via Salesforce CRM, social media, paid ads and websites.

  • Managed campaign budgets as well as collection/analysis of data for KPIs.

  • Developed communication plans, new project proposals, comprehensive analytic reports and executive presentations.

  • Supervised Recruitment Marketing team student employees.

  • Volunteered in on-campus community organizations; served as a Staff Senator and Student Mentor. Named Senator of the Year, 2021.

  • Received the UNT Star Performer award, 2021.

Lifeline Shelter for Families, Inc.

Aug. 2014 - May 2015

SOCIAL WORK/ COMMUNITY AND ADMINISTRATIVE PRACTICE INTERN

  • Collaborated with executive staff, Board of Directors and community leaders to develop engagement and fundraising strategies. Doubled our EOY campaign development goal.

  • Created targeted quarterly donor newsletter content.

  • Researched funding opportunities to build new skills training program and collaborated with staff and interns in creation of the grant contract.

  • Developed internship training manual, including instruction and templates for future fundraising and marketing efforts.

United Way of Denton County

Jan. 2014 - June 2014

SOCIAL WORK/ COMMUNITY IMPACT INTERN

  • Launched new branch of Bank On financial literacy program during six-month graduate internship.

  • Partnered with UWDC leadership team to form 30-member coalition of community and political leaders; oversaw implementation of the program.

  • Recruited and trained nearly 30 volunteer workshop leaders.

  • Provided over 10 program workshops to the Lewisville community.

  • Instituted program model for teaching Bank On Teen and Bank On for refugee groups; hosted launch event with local news coverage.

  • Established intern training manual and organizational system for Bank On Lewisville program.

Denton County MHMR Center

Aug. 2011 - Dec. 2013

ACT TEAM REHABILITATION SPECIALIST

  • Utilized the Assertive Community Treatment model to provide mental health services to approximately 60 clients with severe and persistent psychiatric illnesses.

  • Led individual and group skills-training and processing groups on therapeutic topics from symptom management to goal development for healthy and independent living.

  • Managed transitions between service providers to ensure smooth and supportive placements.

  • Collaborated with County Corrections, Mental Health Court, and psychiatric hospitals to monitor care of institutionalized clients.

  • Assessed mental health crises and clinical necessity of emergency or involuntary hospitalization.

Home: CV
Client 7

SKILLS

  • Team Leadership

  • Creative Development

  • Content Creation

  • Adobe Illustrator, Canva

  • Google Analytics Certified

  • Marketing Automation

  • Research and Data Analysis

  • Strategic Communications

  • Social Media Platforms & Social Studio, Zoomph

Client 2

PUBLICATIONS

  • “Perceptions of Professional and Financial Worth Among Master of Social Work Students” | Graduate Thesis Research | 2015

  • Six professional presentations given on thesis topic, including a podcast with the National Association of Social Workers (NASW) and an interview in NASW Advocates magazine (2019).

  • Research website: socialworthit.com

Client 3

VOLUNTEER EXPERIENCE

  • NASW TX | Chair, Strategic Planning Committee | 2015 – 2022

  • NASW | Member | 2015 – Present

  • UNT STAFF SENATE | Parliamentarian | 2018 – 2021

  • UNT ALTERNATIVE SERVICE BREAK | Staff Mentor | 2019

  • DENTON POINT-IN-TIME COUNT | Volunteer | 2014 – 2018

  • ROCHESTER AMERICORPS | Member | 2004 – 2005

  • BIG BROTHERS BIG SISTERS | Big Sister | 2000 – 2001

Home: Clients

SERVICES

Marketing For Today’s Needs

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Notebook and Pen
Desk with Book

CONTENT MARKETING

Engage & Influence

DIGITAL STRATEGY

Call to Action

LEAD GENERATION

Expand Your Network

Home: Services

Thanks for submitting!

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