I'm Allison, a content creator and social worker.
I'm an award-winning senior writer with 8+ years of experience in marketing and data-driven content strategy. I've got a passion for implementing holistic communication plans that elevate social impact and drive brand awareness and engagement. I've also got an LMSW, an extensive creative portfolio and a Google Analytics certification.
As a social worker, I care deeply about serving others. After years working in mental health, I found I had a knack for storytelling too. With experience creating content on a wide range of topics, from family homelessness to higher education, I can help you or your organization tell your authentic story and get the results you want.
EXPLORE MY WORK
Click through the images to explore each piece, its accolades and my role as a creator.
Education, licensure and experience
University of Texas at Arlington
MASTER OF SOCIAL WORK (M.S.W.)
Licensed Master of Social Work
2015 - Present
University of North Texas
June 2022 - present
SENIOR MARKETING ANALYST
Manage community college ed tech marketing content strategy and execution ($2M+ business line).
Create holistic, market-responsive plans including webinars, in-person events, blogs, infographics, case studies, insight papers and more.
Responsible for generating 25 marketing-qualified leads/ month. Finished last quarter at 128% of goal.
Manage editorial calendar and create content for EAB's community college blog.
Led an employee resource group subcommittee to support breastfeeding moms in the workplace--we were successful in our efforts to have EAB add a new express breastmilk delivery benefit for staff, aiding both working parents and the company.
University of North Texas
Feb. 2016 - June 2022
SENIOR COMMUNICATIONS SPECIALIST
Led and executed student recruitment marketing campaigns in partnership with senior leadership; efforts yielded measurable growth (23% increase in graduate student enrollments in one academic year).
Served as cross-functional team lead on production of hundreds of digital and print recruitment marketing deliverables, including award-winning viewbooks, email campaigns via Salesforce CRM, social media, paid ads and websites.
Managed campaign budgets as well as collection/analysis of data for KPIs.
Developed communication plans, new project proposals, comprehensive analytic reports and executive presentations.
Supervised Recruitment Marketing team student employees.
Volunteered in on-campus community organizations; served as a Staff Senator and Student Mentor. Named Senator of the Year, 2021.
Received the UNT Star Performer award, 2021.
Lifeline Shelter for Families, Inc.
Aug. 2014 - May 2015
SOCIAL WORK/ COMMUNITY AND ADMINISTRATIVE PRACTICE INTERN
Collaborated with executive staff, Board of Directors and community leaders to develop engagement and fundraising strategies. Doubled our EOY campaign development goal.
Created targeted quarterly donor newsletter content.
Researched funding opportunities to build new skills training program and collaborated with staff and interns in creation of the grant contract.
Developed internship training manual, including instruction and templates for future fundraising and marketing efforts.
United Way of Denton County
Jan. 2014 - June 2014
SOCIAL WORK/ COMMUNITY IMPACT INTERN
Launched new branch of Bank On financial literacy program during six-month graduate internship.
Partnered with UWDC leadership team to form 30-member coalition of community and political leaders; oversaw implementation of the program.
Recruited and trained nearly 30 volunteer workshop leaders.
Provided over 10 program workshops to the Lewisville community.
Instituted program model for teaching Bank On Teen and Bank On for refugee groups; hosted launch event with local news coverage.
Established intern training manual and organizational system for Bank On Lewisville program.
Denton County MHMR Center
Aug. 2011 - Dec. 2013
ACT TEAM REHABILITATION SPECIALIST
Utilized the Assertive Community Treatment model to provide mental health services to approximately 60 clients with severe and persistent psychiatric illnesses.
Led individual and group skills-training and processing groups on therapeutic topics from symptom management to goal development for healthy and independent living.
Managed transitions between service providers to ensure smooth and supportive placements.
Collaborated with County Corrections, Mental Health Court, and psychiatric hospitals to monitor care of institutionalized clients.
Assessed mental health crises and clinical necessity of emergency or involuntary hospitalization.
Adobe Illustrator, Canva
Google Analytics Certified
Research and Data Analysis
Social Media Platforms & Social Studio, Zoomph
“Perceptions of Professional and Financial Worth Among Master of Social Work Students” | Graduate Thesis Research | 2015
Six professional presentations given on thesis topic, including a podcast with the National Association of Social Workers (NASW) and an interview in NASW Advocates magazine (2019).
Research website: socialworthit.com
NASW TX | Chair, Strategic Planning Committee | 2015 – 2022
NASW | Member | 2015 – Present
UNT STAFF SENATE | Parliamentarian | 2018 – 2021
UNT ALTERNATIVE SERVICE BREAK | Staff Mentor | 2019
DENTON POINT-IN-TIME COUNT | Volunteer | 2014 – 2018
ROCHESTER AMERICORPS | Member | 2004 – 2005
BIG BROTHERS BIG SISTERS | Big Sister | 2000 – 2001
Marketing For Today’s Needs
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